I am a cognitive scientist &
experience designer based in Kuala Lumpur, Malaysia.
In short, I make things look nice and feel good!
I currently manage the full spectrum of digital, customer and employee experiences at MM Adventure, a small Malaysian travel company.
This involves varying degrees of
user experience design
product design
service design &
business process optimization
among other processes.
The MM Adventure website is the main location where prospective customers find information about the tours and services on offer, where, when ready, they book and make payments for their preferred tours, and where anyone can look up information about the company.
Read Case StudyThe re-development of MM Adventure's range of product offerings was an exercise in balancing the needs and wants of the customers, the destination highlights, the total service offering, the regulatory requirements, and the presentation and marketing strategy.
Read Case StudyAfter 20 years of success in the adventure travel niche, MM Adventure went through a major organizational change which led to the company pivoting into new markets and targetting completely different niches, therefore requiring a total overhaul in brand strategy.
Read Case StudyPosuere lorem ipsum dolor sit. Diam vel quam elementum pulvinar etiam non quam. Non diam phasellus vestibulum lorem sed risus. Euismod quis viverra nibh cras pulvinar mattis. Aliquet nibh praesent tristique magna sit. Lacus suspendisse faucibus interdum posuere lorem ipsum dolor.
Read Case Study
At the moment, I am also the managing director at MM Adventure, where I am in-charge of managing all day-to-day operations,
of managing the whole team of internal staff and tour guides, and for making - and being accountable for - strategic decisions that affect the
success of the company.
In the past, I've worked as an instructional designer, assisted on academic research projects, developed digital content for e-learning
projects, and spent over 5 years leading program management teams in organizing a range of events, from product launches to community and
student engagement events.
For fun, I spend my time making things, solving puzzles, taking photos and playing with cats!
See all my experience